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Behboudi, Mehdi
- Lead Generation: a New Strategy for Attracting Target Customers
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Authors
Affiliations
1 Department of Public Management, School of Management and Accountancy, Qazvin Branch, Islamic Azad University, Qazvin, IR
2 Department of Business Management, School of Management and Accountancy, Qazvin Branch, Islamic Azad University, Qazvin, IR
3 Young Researchers Club, Qazvin Branch, Islamic Azad University, Qazvin, IR
1 Department of Public Management, School of Management and Accountancy, Qazvin Branch, Islamic Azad University, Qazvin, IR
2 Department of Business Management, School of Management and Accountancy, Qazvin Branch, Islamic Azad University, Qazvin, IR
3 Young Researchers Club, Qazvin Branch, Islamic Azad University, Qazvin, IR
Source
Indian Journal of Science and Technology, Vol 5, No 2 (2012), Pagination: 2209-2213Abstract
Online Advertising Industry is gaining importance for the marketing discipline. Its new technologies and online practices have created a place where there is no way for avoiding its privileges. In this regard, this paper reviews one of the new practices in online advertising. Lead Generation or Lead gen has been designed to provide some insights and knowledgeable data about online consumer behavior. The study presents the core concepts of LD and defines how it works. In addition, a conceptual framework is designed to entirely figure out Lead generation activities.Keywords
Lead Generation, Online Advertising, Proprietary Technology, Interactive AgenciesFull Text
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